Mobile Website Optimization
There are currently 5 times as many phones in the world as computers, and more local searches now happen on mobile devices than desktop computers. With the massive move to mobile for information, yet there are over 82% of web sites that are not mobile compatible.
Google states that if your mobile web site is difficult to read, 61% of the audience leaves, and 40% will go to a competitor that has a mobile optimized web presence. That can be a huge loss of leads and sales that are the lifeblood of any business.
Alternatively, imagine your customers visiting your web site, and being redirected to a beautiful and rich experience that presents your business in a quick, clean, and easy to read format on their mobile device.
We offer a whole host of options and modules for your user friendly mobile site that will easily engage your prospect and customer. Those modules include menu items, offers & promotions, upcoming events, location information, lead generation forms, and more to seamlessly blend with your chosen header and social media icons.
Here are some key statistics and marketing research when it comes to the rapid growth of mobile:
- 19 percent of merchants say they will invest $100,000 or more in mobile in 2012 compared with eight percent in 2011 (Source: the e-tailing group, 2012)
- Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012)
- eMarketer estimates that there will be 115.8 million smartphone users in the US by the end of 2012, with that number growing to 176.3 million by 2015 (Source: eMarketer, 2012)
- 47% of smartphone owners rely on smartphones to find out more information about a product and 36% use their phones to read product reviews on retail websites (Source: Leo J. Shapiro and Associates, 2012)
- 66% of US smartphone owners use their phone to aid in shopping (Source: Leo J. Shapiro and Associates, 2012)
- 47% of consumers confirm they use their smartphone to search for local information, such as information about a local store they want to visit. 46% of consumers look up prices on a store’s mobile site, and 42% check inventory prior to shopping in the store (Source: Local and the e-tailing group, 2012)
- Nearly two of three shoppers use at least one device to research and purchase while shopping, and 28% use two devices at a time. More than one in three shoppers made at least one purchase with their mobile devices during the past six months, and tablet shoppers have an even higher propensity to make a purchase on the device, with one in four having purchased six times or more in the past six months (Source: Local and the e-tailing group, 2012)
- The number of US mobile phone owners who have used 2D barcodes in the past 3 months increased from 1% in 2010 to 5% in 2011 and reached 15% among smartphone users (Source: Forrester, 2011)
- 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey)
- 55 percent of consumers express an interest in mobile coupons but only 10 percent have actually received one from a merchant (Source:Mercator Advisory Group, 2012)
- 66% of Americans ages 24-35 own a smartphone (Source: Nielsen, 2012)
- 18 percent of consumers have redeemed a mobile coupon in the past 90 days (Source: Mobile Audience Insights Report from JiWire, Feb 2012)
- 21 percent of consumers search for a coupon on their mobile device while in a store (Source:Mobile Audience Insights Report from JiWire, 2012)
- 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire, 2012)
- 52% of adult cell phone owners use their devices while in a store to get help with purchasing decisions (Source: Pew American & Internet Life Project, 2012)
- Sixty-five percent of mobile users said they used their mobile device to find a business to make an in-store purchase (Source: Google, 2011)
- Forty-three percent of mobile shoppers have downloaded a retail app (Source: Retrevo, 2011)
- Approximately 52 percent of smartphone users will use their device to research products, redeem coupons and use apps to assist in their holiday gift purchase (Source: Acquity Group, 2011)
- Sixty-seven percent of consumers plan to make a purchase via mobile this holiday season (Source: PayPal, 2011)